Tourism Awards

The LCVA Tourism Awards Program showcases the work, service, creativity, and contributions of individuals and organizations as it relates to tourism promotion. Take advantage of this opportunity to acknowledge those key individuals and programs that deserve recognition and thanks for their valuable contributions and success.

Tourism Awards are given each year during the LCVA's Annual Meeting when we celebrate tourism in our community.  The 2007 LCVA Tourism Awards will be given at the LCVA's Annual Meeting in March 2008. The LCVA accepts award nominations on an on-going basis; the deadline to submit nominations for the 2007 Tourism Awards is Friday, January 18, 2008.

Use these links to find information on the topics this page covers:
Judging Criteria
Entry Guidelines
Employee of the Year (Individual Award)
Volunteer of the Year (Individual Award)
Humanitarian Award (Individual Award)
Tourism Event of the Year (Program Award)
Tourism Promotion/Campaign of the Year (Program Award)
Judy Patterson Tourism Award (Individual or Program Award)

 

Judging Criteria

All award entries for the 2007 Tourism Awards must be for individuals, organizations, or programs that recognize accomplishments for activities that occurred or were completed during 2007. The LCVA Awards Committee judges the LCVA Tourism Awards entries each December and January. Typically one award is presented in each category, however, the judges may recognize more than one entry for a particular category, or none if no entry is deemed worthy. The judges may also re-categorize any entry. You may be contacted during the judging process for additional information.

Entry Guidelines

1. Select the appropriate category. All award entries for the 2007 Tourism Awards must be for individuals, organizations, or programs that recognize accomplishments for activities that occurred or were completed during the 2007 calendar year. Programs that were launched in 2007 that are on-going and do not yet have results or accomplishments should wait until the 2008 awards.
2. Complete the LCVA Tourism Awards Entry Form using the following criteria to complete the entries. Be as brief as possible and address all the elements that will be judged.
   Objectives: Clearly describe the objectives for the program, campaign, or activity so that the judges may determine how well the stated results met the objectives.
   Execution: Describe the implementation of the program, campaign, or activity with reference to techniques used, tactics undertaken, and any difficulties encountered and overcome. Identify any partners and their roles. Specify the target audience for programs and events. (The role of an individual should be described as it relates to execution if appropriate.)
   Impact/Results: State the results achieved, for example, visitor count increase, increased return on investment, increase in public awareness, increase in economic impact, and other related data. Describe how the results met or exceeded the expectations and whenever possible quantify the results available at the time of submission. (For individuals, describe how the individual influenced the results.)
3. Gather detailed information or collateral materials that support the summary, including brochures, inserts, posters, videos, clippings, letters from customers, etc.
4. Gather photos of the individual, event, or program to be used in the nominee video that will be shown during the LCVA Annual Meeting. It is preferred that these be digital images.
5. Submit 10 copies of the entry as well as all supporting materials and photos to the LCVA no later than 5pm on Friday, January 18, 2008:
   
   LCVA
   222 Catoctin Circle, SE, Suite 100
   Leesburg, VA 20175
   Fax: 703-771-4973
    

Please note that all entry materials become the property of the LCVA and may not be returned.

---

Tourism Management Employee of the Year
Tourism Front-Line Employee of the Year

These categories recognize that our employees in management and front-line positions make a difference and contribute to our tourism destination success. Those employees who go beyond their typical job description to improve a visitor's experience should be nominated. The evaluation and criteria should include as many of the following as possible:

• The daily opportunity the employee has to impact a visitor's experience.
• The specific example or significance of ongoing service that led you to nominate the employee.
• Letters from customers complimenting the employee.
• How the level of service provided to visitors exceeds their job performance standards.

Submit an entry for Tourism Management Employee of the Year

Submit an entry for Tourism Front-Line Employee of the Year

 

---

Tourism Volunteer of the Year

This category recognizes the contribution that volunteers make in the tourism industry whether at a historic site, an event, as a member of one of the boards affiliated with a tourism related organization, or some other volunteer opportunity in the tourism industry. The evaluation and criteria should include as many of the following as possible:

• The significance of the volunteer contribution to the success of the tourism program.
• The type of contribution, i.e. leadership, in-kind services, time contribution, etc.
• The duration of service; did the individual volunteer for 3 days, 3 months, or 3 years?

Submit an entry for Tourism Volunteer of the Year

 

---

Humanitarian Award

This category recognizes the contribution of an individual or an organization from the tourism industry for their service in aiding and assisting others.  The humanitarian efforts may include volunteer hours, corporate support for volunteerism, relief efforts, or specific campaigns or programs that serve a local, regional, national, or global population in need of assistance.  The need can range from hunger and health issues to literacy to natural disasters and the environment.

Nominees should exhibit humanitarian qualities such as honesty, integrity, responsibility, compassion, and courage, and an exemplary commitment of time and energy serving others.

The evaluation and criteria should include as many of the following as possible:

• Impact of the service to others, i.e. economic, socioeconomic, physical, etc.
• Amount of time and effort dedicated to the service of others.
• Increased awareness for a cause or need through media coverage, letters, speeches, etc.

Submit an entry for Humanitarian Award

  Click here to download an entry form for the Humanitarian Award (Submissions for this award will need to be faxed, emailed, dropped off, or mailed to our office.  Fax to: 703-771-4973 Attn: Greg Harp / Email: Harp@VisitLoudoun.org / Drop off or mail: LCVA 222 Catoctin Circle, Suite 100, Leesburg, VA 20175 Attn: Greg Harp)

 

---

 

Tourism Event of the Year

This category recognizes an event that attracted visitors to Loudoun County and/or its incorporated towns to participate in and attend the event. The evaluation and criteria should include as many of the following as possible:

• The lasting benefit the event had on the community such as a positive economic impact, an improvement to the community, or an improvement in quality of life for Loudoun's residents.
• The level of community support through volunteers, corporate sponsorships, and civic group participation.
• The positive value of the event to the customer in terms of the event as a whole, entertainment, length of time to experience the event, desire to attend multiple days (if applicable), and cost per ticket.
• The number of overnight rooms generated in local hotels, bed and breakfasts, and inns as a result of the event.
• The promotion of the event to out-of-county visitors in terms of creativity, effectiveness, and results.

Submit an entry for Tourism Event of the Year

 

---

Tourism Promotion/Campaign of the Year

Entries in this category may include marketing, promotion, and/or public relations promotions and campaigns. This category recognizes creativity, innovation, clearly stated objectives and how those are measured, and the demonstrated results from the program. The evaluation and criteria should include as many of the following as possible:

• The stated objectives and anticipated results.
• The creative design, innovation of the program, and message.
• The implementation process.
• The results from the program; did it reach the targeted audience?

Submit an entry for Tourism Promotion/Campaign of the Year

 

---

Judy Patterson Tourism Award

This is the LCVA's highest award honor. Judy Patterson was a founding board member of the LCVA and a creative, innovative, tourism professional with a passion for Loudoun County, its towns, historic sites, and tourism opportunities. The LCVA Board of Directors established this award to honor individuals and organizations who exhibit a passion for tourism and contribute to the tourism industry a legacy by which they will be remembered. The evaluation and criteria should include as many of the following as possible:

• The level of contribution to the tourism industry such as a significant economic impact, multiple years of contributions, the outcome of the contribution and its opportunity for benefits to the tourism industry, etc.
• The legacy of the contribution. What will people say about this individual, organization, or program in 20 years as they recall the impact of this nominee to the tourism industry?
• The passion, enthusiasm, drive, momentum, team-building ability, etc. of the individual or organization as it relates to tourism industry accomplishments.
• What makes this nominee's contribution significant and outstanding to the tourism industry when compared to other tourism industry individuals or organizations?

Submit an entry for the Judy Patterson Tourism Award

---

 

Home | Driving Directions | Contact Us | Related Organizations | Business Directory | Site Map